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We Know Dentisry.

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Elite Dental Advisors was born out of a desire to simplify the professional lives of dentists. Through many years of advising and working in and out of dental practices, we have come to understand one common theme: the business of dentistry is complex. Dentists want to know where to focus their efforts to best improve their practices and financial well-being. The clinical and business sides of dentistry are tightly intertwined. In order to have a successful dental practice, you cannot have one without the other.

Jordan Roberts, a successful attorney and financial planner, and Dr. Zack Huggins, an entrepreneurial dentist and practice owner, joined forces to create Elite Dental Advisors to help dentists take their practices to the next level.  

We know dentistry, and we understand the myriad services dentists have to consider to run their practices. We consolidate our client’s non-clinical services and offer clinical coaching to increase bottom lines and job satisfaction.

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No matter what we are doing, we will do it with excellence. As individuals and as a company, there is no other option. We work hard for our clients and the results show for themselves. If we are going to do it, we are going to do it with excellence.


We are committed to being available for you. Whether it is a call, text, or email, we value your needs. We show this by devoting ourselves to good communication and being available for when questions and issues arise.


We know dentistry. We own practices. We manage practices. We advise practice owners. One of the things we value most is being able to walk in the shoes of our clients. We want to know you. We want to know what you are going through. This helps us find the path to elite.


Running a business is complex. We value making the complex simple. With the proper systems, processes and people, we can help you create a dental practice that thrives. One that serves you and your needs... not the other way around.

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Jordan’s personal connection to dentistry began in college when he met his wife, who knew from a young age she wanted to be a dentist. While his wife was in dental school, Jordan attended law school. He began his professional career as an attorney for an investment firm and later joined one of the “big box” banks as a financial advisor. But Jordan sensed that the work he wanted to do for dentists did not fit neatly into any box. His personal connection to dentistry and unique background in law and finance helps him streamline clients’ businesses by offering guidance that would otherwise come from multiple sources. He is passionate about promoting doctor-owned dental practices and the success of dentists as business owners.

Jordan and his wife, Dr. Anna Roberts, live in Simpsonville, SC and have four children. Outside of work, he enjoys spending time with his family and cheering for the Clemson Tigers.

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Dr. Zack Huggins is a business owner and practicing general dentist who lives in Greenville, SC. He received his dental degree from the Medical University of South Carolina. Upon graduation in 2015, Dr. Huggins attended a 1 year Advanced General Dentistry residency at Eglin Air Force Base, Florida. Dr. Huggins’ passion for growing dental practices began when he was selected to assist in the building and launching the new dental clinic at Buckley Air Force Base in Denver, Colorado. For the next 3 years, Dr. Huggins launched the Buckley Dental Clinic which serves active duty military from all branches of the United States as well as International Armed Forces.

In June 2019, Dr. Huggins separated from the Air Force and returned to SC with his family to open Huggins Dental. Huggins Dental is a thriving private dental practice located in Greenville, SC. Dr. Huggins is continually pushing the limits of excellence in practice ownership and practice management. He understands the hardships and decisions involved in building a successful dental practice which is why he is motivated to support fellow dentists who desire more for their practices. It is crucial to have someone to rely on, empathize with, and consult with in the journey of practice ownership. Dr. Huggins is excited to be just that for clients of Elite Dental Advisors.

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